# Weltstillwoche — visual lock

Approved identity: supplied maternal enclosing violet silhouette, two light negative-space face profiles, closed-eye crescents, rounded wordmark; preserve the supplied locale masters. Board 01 establishes this edition's creative world: satin violet porcelain with visible substantial sidewalls and rounded bevels; pale lavender paper and lilac linen; broad open embracing arcs; generous editorial spacing; natural neutral daylight skin, intimate candid parent–infant photography. Headline proposal: “Nähe, die bleibt.” This emotional copy is not a product or health claim.

Implementation color targets: violet #8A5AA5, plum #4F2873, pale lavender #F5EEFA, lilac #C9A7E1, deepest plum #251330. Native raster illumination and material appearances vary; these are not measured exact image swatches. Flat WEB typography uses actual Nunito Sans files. Native campaign lettering is a creative interpretation, not certified font reproduction.

Offer, discount, price, period, gifts and destinations are unknown. Channel examples are offer-neutral design directions and do not authorize publication. No fabricated product construction or testimonial. Preserve parent-brand originals independently when available; campaign mark may become dimensional, parent MILKIES mark may not.

Anchor: boards/01-campaign-world.png, native ImageGen. All following boards use this edition's lock and supplied source identity. Board mockups are design references; separate exported production assets are identified in the file inventory.