Design the social and paid campaign family board. Top right flat header “06” and “Soziale Medien”. Two generous campaign specimens: a large square feed creative on the left; a tall 9:16 portrait creative on the right. Label them beneath in large flat type “Quadrat” and “Hochformat”. They must clearly reflow, not stretch the same layout. Both contain one flat approved symbol/wordmark, one violet porcelain dimensional “Nähe, die bleibt.” and one clean rounded violet CTA “Entdecken”. Left square: typographic still life, oversized sculptural embracing arc crossing behind type, a close-up parent hand safely holding an infant's small hand in the lower corner. Right portrait: candid clothed mother cuddling infant, shown from the waist up against lilac linen. All portrait communication—logo, headline, CTA—must fit within the vertically centered square band of that portrait; top/bottom extensions may contain only photography or soft material atmosphere. Give that central text enough readable width. Avoid cropping any letters. Outer board background pale lavender; keep lower-left breathing room with two small text-free material specimens (linen and porcelain) that unite the family. No platform iconography, no UI statistics.

REFERENCE AUTHORITY: Image 1 is the approved campaign identity master. Image 2 is the visual-world and editorial-style anchor only. Preserve the supplied campaign logo 100% true to the original in every detail: a single embracing violet maternal silhouette enclosing two pale negative-space profiles, exactly two closed-eye crescents, mother above left and baby below right; symbol above the rounded literal wordmark Weltstillwoche. No mirroring, missing eye, altered anatomy, new letterform spelling or extra icon. The campaign logo remains flat. The expressive headline is a separate 3D object, never the wordmark.
LOCK: Warm adult modern and rounded sans-only. Satin violet porcelain 3D with substantial visible sidewalls, soft rounded bevels, plausible contact shadows, not metallic chrome. Pale lavender paper, lilac linen, broad open embracing arcs, neutral natural daylight skin, intimate candid parent–infant photography. Color targets violet #8A5AA5, plum #4F2873, pale lavender #F5EEFA, lilac #C9A7E1, deepest plum #251330. Large editorial breathing room. Exact headline “Nähe, die bleibt.” including two dots of ä, comma, final period. Flat utility typography resembles Nunito Sans; no claim of exact generated font reproduction.
Create one complete native square 1:1 brandbook image, all of its imagery, layout, lettering and UI generated together. Straight-on editorial board, no photographed whole paper sheet, no external overlays, no watermarks. Actual photos look documentary and physically plausible, subtle pores, gentle daylight, fully clothed parent and infant with natural hands. No jewelry or invented products. No dates, discounts, prices, gifts, percentage signs, live destinations, URLs, brand claims, testimonials, fake metrics or incidental text. No fabricated MILKIES/DIY logo; where those branch names are allowed, use plain utility text as labels only. Never use the original anchor headline as a mere pasted image: compose a new whole board for its specific role. Keep every letter face clearly visible and every text line wide enough. Only print the exact copy inventory for this board; no spontaneous microtext.

EXACT COPY INVENTORY (repetitions only as explicitly described): "06", "Soziale Medien", "Weltstillwoche", "Nähe, die bleibt.", "Entdecken", "Quadrat", "Hochformat".